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Crafting Big Stories for Small Attention Spans
Making a lasting impression on consumers in today's social media climate is an ongoing challenge. Snackable content isn’t just all the rage – it’s a necessity for marketers. In this wildly entertaining session, Danica will provide insights on creating compelling content for thumb readers.
7:30am - 8:00am Networking
8:00am – 9:00am Panel Discussion
Danica Kombol, CEO, Everywhere Agency
Danica Kombol is the CEO of Everywhere Agency, a leading social media & influencer marketing firm that works with Fortune 500 companies to tell their stories online. She founded the influencer network Everywhere Society to power the agency’s many award-winning influencer campaigns for clients like Macy’s, Carter’s/OshKosh, Moe’s, Newell Brands, Cox Enterprises and others. As a social media marketer, Danica draws on her extensive background as a television producer and PR executive. She began her career at Sesame Workshop and went on to become a successful television producer working on such legendary shows as Saturday Night Live and Kids in the Hall. She’s a frequent speaker at social media conferences and global forums.
Danica serves on the board of the National Black Arts Festival and is a founding board member of the Influencer Marketing Association. She’s a graduate of Leadership Atlanta and an alumna board member of the Atlanta Women’s Foundation and WOMMA (Word of Mouth Marketing Association).
Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.
Parking is complimentary at the 3414 Peachtree Road Parking Deck and will be validated at the event. The meeting space is located on the main lobby level inside of the marketing center.
Take I-85 Northbound. I-85 and I-75 will merge, follow I-85. Stay on I-85 until exit #87 – 400 North.
Take Exit #2 – Lenox Road/Buckhead. At the end of the ramp, turn right onto Lenox Road. Continue to follow Lenox Road, positioning your vehicle in the far-right lane. Turn right onto Peachtree Road NE. At the first traffic light, turn right to enter Monarch Plaza. Turn left and follow the drive towards the parking deck.
From I-85 South: Take Exit #88 – Cheshire Bridge/Lenox Road
Turn right onto Lenox Road at the traffic light. Continue Lenox Road for approximately 2 miles. Turn left onto Peachtree Road NE. At the first traffic light, turn right to enter Monarch Plaza. Turn left and follow the drive towards the parking deck.
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