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Rival Entertainment Presents: Sammie
The Everlasting Tour with Damar Jackson & Kissie Lee
Sunday, June 23 at #TheLoftATL
Doors 7pm / Show 8pm
FB Event RSVP: http://bit.ly/Sammie0623fb
• All Ages Welcome
• The Loft is a general admission, standing room venue
• Tickets available online via Freshtix.com or without ticket fees in person at the Center Stage Box Office, M-F, 11-6. Online sales end at 6pm on day of show
R&B should be timeless. Soundtracking lust, love, and life, it outlasts all kinds of trends and eras. Right now, it feels ready for a new voice and vision. Sammie provides both on his 2019 fifth full-length, Everlasting [Starcamp Music/EMPIRE]. The multi-platinum artist, songwriter, and crooner delivers a pure, passionate, and powerful take on the genre informed by a lifetime in music and immense growth.
It also turns the page on his biggest and brightest chapter yet.
“I feel like music is full circle,” exclaims Sammie. “True R&B is about real singing and lyrics with meaning. That’s what I want to bring back. I’m here to catch your spirit and heart in a warm musical embrace. I’ve finally got the confidence to go in and create exactly what I feel my fans want from me. It’s what I’ve been working towards the whole time.”
He’s been diligently working towards this moment since 1999, to be exact. At the age of twelve, he broke through to mainstream popularity by way of the single “I Like It.” It set the stage for his 2000 full-length debut, From The Bottom to the Top, which vaulted into the Top 10 on the Billboard R&B Chart. The follow-up, Sammie, yielded smashes such as “You Should Be My Girl” [feat. Sean Paul of Youngbloodz] and “Come With Me.” Beyond solo success, he lent his voice to Soulja Boy’s Billboard Top 5 mega-hit “Kiss Me Thru the Phone” and co-wrote “Next Breath” for Tank. Following a break, he re-introduced himself on the 2016 I’m Him EP as the title track racked up 7 million-plus Spotify streams.
In 2017, comeback season ramped up. His fourth record and accompanying documentary, Coming of Age, earned widespread acclaim from Vibe, The Source, and ThisisRnB. Hypebeast wrote, “The album’s sonic landscape indeed embraces the past, fitting between two worlds: that of the ‘90s-facing classic R&B that shaped his early music, and the more hip-hop centered brand of R&B popular today.” It bowed at #2 on the Billboard Top R&B Albums Chart as the follow-up EP, 31873.0, took #1 a year later. Along the way, he supported one of his idols, Tank, on the Savage Tour.
In many ways, the jaunt set the stage for Everlasting.
“Tank’s my big brother,” he smiles. “On our last show in Delaware, he gave me one of his chains. He told me the chain signified an extension of himself. When he sees me, he sees a younger Tank. I felt the same thing looking at him. I was honored to be on a stage with a veteran who’s been an influence for so long. He’s an illustration of longevity and getting better with time. There was no better tour for me to return.”
On the road, he compiled voice notes of initial song concepts. At home, he opened up his MacBook and revisited these ideas for what would become Everlasting. The title essentially took on a few meanings.
“I was going through a breakup at the time, so I had a lot of emotions and real experiences to pull from,” he continues. “My mother told me every relationship–happy or sad and one-night stand or fling–would have an everlasting effect on the man I’d eventually become. She was right. That’s what led to the title.”
The first single “Times 10” [feat. Lil Baby] highlights his dynamic range over a sultry beat and airy guitar. In between Sammie’s show-stopping verses and stunning hook, Lil Baby makes a knockout cameo.
“In my love life, I’m a pleaser, so it’s kind of self-explanatory,” he laughs. “If she’s providing it, I want to reciprocate it times 10. I’m bringing love back to the radio in the sense of an actual spiritual and physical bond.”
Dripping with charisma and charm, the follow-up single “Playlist” comes to life as “a sex jam to add to your playlist, so the fellas thank me and the women feel sexy.” Elsewhere, “H.L.I.T.L.” taps into an island-style groove with an upbeat bounce, illuminating a new style altogether for him.
“On ‘H.L.I.T.L’, you’re experiencing a feeling you haven’t had in a long time from a woman,” he says. “It’s the honeymoon phase of a relationship. You’re happy to experience love the right way.”
More confident than ever before, Sammie’s music ultimately remains Everlasting.
“I hope people continue to hear the growth,” he leaves off. “I don’t believe there’s a ceiling. I just want to keep getting better and better time after time. I don’t want to sound like anybody else either. I want to be the best Sammie I have to offer this world. I pride myself on being a true vocalist. I hope you feel the passion that I have not just in the studio but on stage. That’s real R&B, and it lasts.”