So you've got the venue, the brand partners, the performers, and you're almost ready to announce your event. You've created the ticket link, the event pages on various third-party sites, have sent out emails and invitations, and are feeling confident that you're reaching a significant portion of the people that you think would be interested in your event. Then the event goes on sale and... *crickets*. You may be seeing some ticket sales come in, but they seem lower than in previous years or at other events with similar artists that you've been to or been a part of. There are now more music festivals, beer festivals, and food tastings than ever which means the old adage of "build it and they will come" no longer applies. In some cities there are multiple events like these happening every weekend and getting your event to stand out can be a seemingly impossible endeavor. Luckily, with some extra preparation and time creating content to post regularly from your online profiles and into your event pages, you can stay in front of the people who you think are interested in the event but haven't pulled the trigger on buying a ticket.
Hold your horses! You may have created or paid for your branded content, but knowing how to distribute the content can sometimes make a bigger impact than posting directly from your brand's accounts. If your social media accounts have hundreds of thousands of followers already, feel free to ignore this advice, but for those of us still working our way up, it's important to leverage our event partner.
