When running any event whether it’s private, public, paid or free we all face one very common challenge: getting maximum attendance. There’s a lot of things you can do to maximize your events attendance from free promotional items to discounts. In this guide we’ll share our top event attendance boosting strategies to help you maximize your ticket sales.
It may seem like a surprise to some but using physical tickets is dated and many don’t care for the physical stub anymore. As more and more folks attend events in today’s day in age, having the ability to scan tickets straight from their phones has become a top preference for many and for several good reasons:
The other large reason to consider mobile ticketing solutions is for the simple fact of convenience for the onsite portion. Scan the tickets and move to the next, no need to check with a blacklight for your authenticator stamps. It makes the process for your guests so much faster and easier that they’ll be far more likely to return to future events.
Okay here us out, adding your events to social media is still a great idea to generate ticket sales, but you cannot compete against the traffic that some of these ticketing platforms receive such as us at FreshTix.com.
Selling your tickets online is a great way to quickly get placed in front of a new audience with more eyes seeing your event but there’s more than traffic that can be controlled. When you sell tickets online with FreshTix you get instant access to mobile ticketing and custom event landing pages.
Tiered access can be summarized as offering multiple access levels to your events. If you’re trying to maximize your ticket sales, consider adding an upgrade for a dry bar access or perhaps access backstage. Offering multiple tiers is a great way for people to get a great deal with perks that they actually want.
So many times have we seen an event with the primary colors being green but the website and social media boasting solid yellows or purple colors without sticking to the event theme.
This is a big no-no.
Create your event scheme and stick to it. Follow this simple step by step list and you will receive praise for your organization skills:
Don’t be the event that changes the price 13 times throughout the pre-sales process. If you’re running a sale, commit to it. Don’t run sales or promotions that say last chance and then run it again. The same goes for the verbiage you put into your events pre-sales campaign, don’t call it a concert and then call it a musical - be true to the identity, the purpose here is to make sure that when outside folks talk about your event that you are minimizing any chance for confusion.
If the event is green on your social media but brown on your website, there is a chance that a disconnect will happen and you’re potentially risking traffic loss with an increase to your bounce rate simply because the color association is the first thing ANY event attendee will notice.
This can go hand-in-hand with general promotions and rewards; however, by giving your attendees additional perks for commitment, you’re going to see increases in overall ticket sales. A great example of quest-based-rewards is “Share for a chance to receive an upgrade to VIP & backstage passes”.
The “quest” is an ask, the reward is what you’re giving in return.
“The first 500 people to share this event will receive 50% of all drinks at the dry bar!”
Thanks for reading! If you’re ready to get started with ticket sales, be sure to sell your tickets online with FreshTix.com! We have many solutions to help scale your event attendance. Get started today and sell tickets online with us!
