White label ticketing has become a standardized practice in the event and ticketing industry for some time. Chances are, if you’ve utilized a ticketing system such as FreshTix.com you’ve come across a white label ticketing solution - the issue with most ticketing sites is that you have to know how and where to look to find the white labeling options.
White label ticketing is when an event ticketing software gives you the complete control to brand your ticketing solution as your own through various means such as custom coloring, pricing control, tiered rates and more.
White label ticketing comes with a various amount of benefits, but just what are these benefits and how can you incorporate white label ticketing into your current event-ventures? Let’s discuss the top benefits!
As we mentioned before white label ticketing can have a lot of benefits. In this section we’ll cover the top benefits of white label ticketing, it’s important to note that we’ll be drawing from our experience that we offer at FreshTix.
The first benefit of using white label ticketing solutions is that you’ll be able to have complete control over your event branding efforts. This includes a custom brand landing page with total control over imagery, colors and descriptions for your events.
By having a custom solution tailored to your events, your customers will have a much easier time recognizing your future products, and current events simply by the power of branding.
Another benefit of white label ticketing solutions is that you’ll be given complete control over the pricing structure for your tickets. No, this doesn’t mean you’ll be able to cut fees all together, but it does mean you’ll have a more unique approach to how you sell your event tickets online.
With complete pricing control you can do some amazing things such as:
Another massive benefit to white label ticketing goes back to our brand recognition in many ways. The first is that by having a custom branded ticketing solution, your customers will have an easier time disguising your events between similar ones.
Another way white label ticketing improves customer retention is simply by the landing page you create. Creating your branded landing page gives your customers / fans a static place to go to find your events, and yours only - thus, leading to continued sales from dedicated customers.
Event ticketing on its own can be hard to sell tickets - that is if you’re relying on generic ticketing solutions. An added benefit of a white label ticketing solution is that you oftentimes can find improved and increased sales simply by the other benefits listed here. Pricing control with addons improves total revenue, customer retention does the same.
Branding is by far the most important way to increase sales, and with white label ticketing solutions it does just that.
At FreshTix we take huge pride in our creation of FreshTix and especially when it comes to the white labeling features we offer to our clients. FreshTix is more than your average ticketing solution. We’ve built our product with custom branding in mind so you can focus on selling your tickets, and not our product.
The customization process for your event tickets is straightforward in FreshTix. The process is as simple as logging into your custom event dashboard and clicking on “edit your event” from here, you’ll have a wide array of options to choose from:
Below is an example of a customized ticket from our friends at Old School Saturday, it’s important to note that FreshTix branding can be removed at any time.
Everything you see in the screenshot(s) below is changeable. If you’d like unique headings you can do just that, if you’d like custom banners you can do that. It’s totally up to you how you configure your events.
With FreshTix, you can also send our custom branded emails that are entirely changeable for your businesses branding needs.
Another seriously cool benefit of a white label ticketing solution is having a customizable calendar. Again, everything you see here is totally customizable down to the colors of the calendar.
If you’re ready to get started with the best in the industry, choose FreshTix. Get started today and create a free event to see how customizable we are.
