Event Management

The Benefits of Selling Early Bird & VIP Tickets

written by Keith Neely , 12 months ago
written by Keith Neely , 12 months ago
Event Management

Do you want to maximize your ticket sales for your event? Early bird and VIP ticket offerings are an amazing way to do just that. In this article, we’ll explore the benefits of offering both early-bird tickets as well as VIP tickets. Let’s get started!

What are Early Bird Tickets?

Early bird tickets, also known as early ticket sales, are tickets that are sold before the mainstream ticket release, and are often ticket “pre-orders”. Early bird tickets typically include a few benefits to entice the customer to purchase.

What are VIP Tickets?

VIP tickets are tickets that come with exclusive perks and are oftentimes limited in number.

Benefits of Early Bird Tickets

The beauty of both early bird tickets and VIP tickets is that the benefits rely on what you’re offering as the extra oomph. In some cases, this might be free drinks or a free shirt, in other cases early bird tickets are interchangeable for “VIP” tickets which might include a Meet & Greet or a Q&A. 

Some of the frequently praised benefits are: 

  • Faster ticket sales
  • Reduces overage costs by knowing the projected headcount 
  • Encourages repeat customers 
  • Customers feel rewarded
  • Can generate more money than traditional sales through pricing models

In general, if you have great things to offer for your early bird tickets, then you should! They’re great and customers love them.

Benefits of VIP Tickets

Similarly to early bird tickets, VIP tickets offer many great benefits to both your event and your customers. Some of these benefits include:

  • Faster ticket sales
  • Increased demand
  • More event hype
  • Encourages repeat customers 
  • Typically costs more and generates more sales than early-bird tickets
  • Customers feel special with a VIP status

Perks Worth Offering

The catch-22 is having something great to offer your customers in exchange for their early bird ticket purchase or VIP ticket purchase. At FreshTix, we’ve seen some crazy ideas for these, but we’ve also seen what works and what doesn’t.

Here are some of the few perks that we’ve seen drive ticket sales through the roof:

  • T-shirts
  • Signed merchandise 
  • Exclusive seating zones
  • Meet & greet
  • Q&A
  • Photo Op
  • Autographs
  • Early entry times
  • Free drinks
  • Free food

While those are just a few ideas, it ultimately comes down to you and your event. Be sure to make it special for your guests.

PS: If you are looking for one of the best ways to generate a great time and sell both early bird tickets and VIP tickets, be sure to use FreshTix! Sell your tickets online today! 

Btw, it’s 100% free to get started!

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